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HomeMy WebLinkAbout012519 - Gander Mountain - At HomePALM BEACH MEMORANDUM CITY OF PALM BEACH GARDENS TO: Ross Gilmore, GIS Manager Mark Hendrickson, City Forester Todd Engle, P.E., City Engineer David DeRita, Deputy Fire Chief Geoffrey Soule/Robert Seay, Police Department Scott Danielski, CBO, Building Official Via PBG Email: Patty Snider, City Clerk Ray Ellis, Deputy City Clerk Kenthia White, Assistant to the City Clerk Stephen Stepp, Deputy City Manager David Reyes, Community Services Administrator Angela Brown, Director of Public Services Mike Morrow, Operations Director Crystal Gibson, Neighborhood Services Director Bahareh Wolfs, Development Compliance and Zoning Manager Charlotte Presensky, Projects Director Elicia Sanders, Assistant to the City Manager R. Max Lohman, City Attorney Via Email: Alan Boaz, Florida Power and Light Robert Lozano, Florida Power and Light Daniel Turbet, Utility Specialist, Florida Power and Light Rick Kania, Waste Management Ken Roundtree, Northern Palm Beach Improvement District DATE: December 20, 2018 FROM: Matthew McPherson, Planner (through Dawn Sonneborn) _ mmcpherson@pbgfl.com - r , �� 561-799-4237 (direct line) - 56i-799-4281(fax) SUBJECT: MISC-18-12-000142 —Gander Mountain — At Home Requesting Building Modifications and Additional Signage This petition was transmitted to you on December 14, 2018 with comments due no later than Wednesday, December 26, 2018. The DRC meeting has now been set. DRC Transmittal Memo MISC-18-12-000142 December 20, 2018 MEETING DATE: Friday, January 25, 2019 at 2900 PM (Lobby Conference Room) PALM BEACH GARDENS PETITION NUMBER: MISC-18-I2-000142 A petition from the PEBB PBG LLC and Cotleur & Hearing for a Miscellaneous petition to allow additional signage for At Home, a home decor retailer, to occupy the Gander Mountain building. The Applicant is requesting additional architectural modifications and signage. Thank you for your ongoing cooperation and assistance. Please contact me at (561) 799-4237 should you have any questions or comments. Attachment: Project Narrative cc: Natalie Crowley, AICP, Director of Planning and Zoning Peter Hofheinz, AICP, Planning Manager Donaldson Hearing, Cotleur & Hearing Page 2 of 2 Cotleur& Hearing LAND PLANNING + LANDSCAPE ARCHITECTURE + TRANSPORTATION IP34 COMMERCE LANE SUITE 1 JUPITER, FLORIDA 33456 4561.747.6336 �y561.747,1377 At Home iscellaneous Petition December 11, 2018 Request: On behalf of the property owner PEBB PBG LLC, Cotleur & Hearing is requesting a miscellaneous petition to allow additional signage for At Home, a home decor retailer, to occupy the LEED certified Gander Mountain facility. It is the intent of the property owner to utilize the bones of the existing facility as it was one of the first LEED certified buildings constructed within the City of Palm Beach Gardens. On December 3rd, 2018 an administrative amendment to the existing site was submitted. The application is currently under review by the City of Palm Beach Gardens. The signage proposed as part of this miscellaneous petition was not included within the administrative application because it requires additional waiver approval from City Council. None of the changes being made to the existing building are considered an increase in intensity or a nuisance for any surrounding residents. The building square footage and number of parking spaces remain the same. The applicant is proposing the relocation of the previously approved south facade sign to a V-shaped vertical architectural feature that will enhance the new tenants visibility along I-95. Additionally, a new principle fagade sign on the east side of the building and a tagline sign for brand recognition on the north fagade is proposed. The signage proposed within this miscellaneous application is vital to this stores location. The subject property is located along a dead-end road called Sandtree Drive, approximately .32 miles away from Northlake Blvd. The limited access and visibility from major roadways inhibits the success of the location of this facility. At Home is a national home decor retailer but is new to south Florida. The additional signage is necessary for the stores success. Project History: The Gander Mountain PUD Site Plan was approved by the Palm Beach Gardens City Council with Resolution 106-2007. There have been three (3) previous amendments filed for the Gander Mountain site plan. The first was filed in November 2007 which was in response to conditions 1, 2 and 3 of Resolution 106-2007. The second was filed in December of 2007 and approved January 22"d, 2008, for the inclusion of a restaurant within the building footprint of Gander Mtn. Amendment #3 was filed in March 2008 for the relocation of a billboard. In addition to the amendments filed for the existing site there was also a zoning text amendment and a major conditional use approved. These approvals were both in reference to the Tracker Boats sales and maintenance facility, located within the over building footprint. The Gander Mtn. facility was an excellent addition to the City of Palm Beach Gardens Commercial District. In March of 2018 Gander Mtn. filed for bankruptcy, closing approximately 40 stores, including the location in Palm Beach Gardens. In May of 2018 Camping World purchased Gander Mtn, yet this location would still remain closed. In August of 2018 PEBB PBG LLC purchased the property from Gan Palm Beach Lessor Corp. Since the sale of the property there has been no alterations to the site. On December 31 d, 2018 an administrative amendment was requested to accommodate the new tenant in the existing Gander Mtn. facility. The proposed changes to the buildings architecture where mostly cosmetic with minor foundation area modifications. The administrative application is generally consistent with what was approved for the existing facility and no additional waivers were requested. Views to the building and signage are limited from I-95 due to the dense landscape buffer. Signage: The previously approved commercial use (Gander Mtn.) was approved with four (4) sign locations. Several waivers were approved for the current sign locations. Waivers approved through Resolution 106- 2007 for the existing building are generally consistent with what was requested for the administrative amendment submitted on December 3rd, 2018. The new signs and waiver requests proposed as part of this miscellaneous petition are being requested due to the unique circumstances surrounding this building's location and visibility. With restricted visibility from 1-95 and no visibility from Northlake Blvd., the new tenant will be impacted. At Home does not operate like a traditional large retail store and is new to South Florida. Without the added sign elements, surviving in this location may prove challenging. Proposed West Facade Sign: Resolution 106-2007 approved 3 principle tenant signs for the existing building. The signs approved as part of Resolution 106-2007 were located on the North, West, and South sides of the building. Waivers 2,3, and 4, as listed below, of the Resolution permitted the number, height, and area of the existing signs. The future tenant is requesting that the sign approved for the South fagade be relocated to the V-shaped element on the west side of the building. If staff approves this request there will be no sign located on the south side of the building. The current sign location on the south side of the building faces the side of an office building. Access is provided to the site in this location, but this area is the rear of the facility and visibility is restricted. To provide more visibility it is proposed to locate this sign on the west side of the building facing southwest. The principal tenant sign intended for the west side of the building will be placed on the north side of the V-shaped architectural feature and will be facing northwest. It should be noted that all of the proposed signs represent a reduction in signage area and height. Waivers approved as part of Resolution 106-2007: Waiver #2: Section 78-285, Permitted signs, to allow for two (2) additional principal tenant signs, for a total of three (3) signs. *Waiver #2 approved two additional principal tenant signs to be located on the building. Waiver #3: Section 78-285, Permitted signs, to allow for one (1) principal tenant sign with letter height of eight feet, or a waiver of five feet; and to allow for two 3 Existing landscape buffer screening the residential area. EAST ELEVATION TOP OF PARMET� Sign Type: ATH -60 Description: 5' Illuminated Letters j Height: Width: 23' - 6 1/4" Depth: 5" Sq Ft: 118 Illuminated: Yes Flush or Raceway Mounted: Flush Maximum Sq. Ft Allowed The proposed sign will be 5 -feet tall, 23.5 feet wide, and will have an area totaling 118 SF. This is a reduction in size from what had been approved for the existing building on the other three (3)facades.To accommodate this sign location there are three (3) waiver modifications being requested. Modifications to Waivers Approved through Resolution 106-2017: twe Waiver #2: Section 78-285, Permitted signs, to allow for -(2� three (3) additional principal tenant signs, for a total of #-free-(3-} Four (4) signs. Waiver #3: Section 78-285, Permitted signs, to allow for one (1) principal tenant sign with letter height of eight feet, or a waiver of five feet; and to allow for twe E24 three (3) principal tenant signs with a letter height of 4X five feet, or a waiver of three two feet. Waiver #4: Section 78-285, Permitted signs, to allow the signage area for one (1) principal tenant sign to be 240 square feet, or a waiver for an additional 150 square feet to the signage area; and to allow the signage area for two - 24 three (3) principal tenant signs to be 435118 square feet, or a waiver for an additional 45 28 square feet to the signage area . Proposed Nort h Facade Tag Line Signage: The original use (Gander Mtn.) was approved to have an additional tagline sign on the North facade of the building to advertise the boat services provided (See Image Below). As part of the administrative -Shape Architectural Feature: To accommodate the subject properties unique location and limited visibility from major rights-of-way a two-sided facade wall feature in the shape of a V is proposed on the northwest corner of the building. This feature will provide enhanced articulation and visual interest to the fagade of the building. The V-shaped wall feature also provides an innovative solution to the problem of reduced visibility and identification of the subject property and existing building along 1-95. The sign on the south side of the building will be relocated to the southwest side of the V and the sign proposed for the west side of the building will be on the northwest side of the V. Proposed V -Shape Wall Feature Access and Parking: .................... Existing Building iWeER LAINN'1'9TAINEO STAIGED'LDDGE BRDWII' IODGE Bft0'MI Access to the site is provided off of Sandtree Drive, which intersects with Northlake Blvd. approximately 32 miles from the subject property. This is a large 13+ acre property but due to its shape and location the actual street frontage is only 70 feet. This severely limits the buildings visibility making it difficult for a tenant that has not yet established in the area. An additional access point is provided on the south property line. The south access point provides cross access between the subject site and the Sandtree Plaza. There are currently 482 spaces provided on the site. The parking rate at which the Gander Mtn. was designed for far exceeds what is necessary for the proposed use for the building. The At Home furniture store operates much like a furniture show room. The existing approved retail store required much more parking. No changes to the existing parking is proposed. Architecture: At Home is a national home decor retailer with over 150 stores in the continental United States. After its purchase of the former Garden Ridge corporation, At Home re -branded and upgraded its product lines for a major national expansion. That expansion has gained significant momentum since its Initial Public Offering six years ago. Capitalizing on a heavy investment in market research, branding, and architectural and graphic design schemes, At Home brings a completely new concept to the retail niche of home decor products. And, this is brought to bear in their proposed store in Palm Beach Gardens. It is important, as an emerging retailer, to present a consistent and identifiable brand image regardless of the geographic location. In this way it will garner instant recognition, as is the case with Target, Best Buy, and many other major retailers. For At Home, gthis brand image is embodied in an "Entry House", which is a stylized residential gable form. This image is supported and enhanced by the signage and the color scheme of the balance of the buildin. 7 «�= Qa° to v WTERULS LEGEND: � ar. rmmr,a � �...u.o.u..nwa.>...m AT HOME -EXTERIOR ELEVATIONS architecture The Home Decor Superstore PALM BEACH GARDENS, FL The following illustration identifies the materials and colors scheduled to be used on the exterior facades OU ' l 4% ALL _. NOFO 1LEVATM Pi P7 P] Al V R1 R2 at h�A A AIU The Home Dhcor Superstore Elf PALM BEACH GARDE MATERIALS LEOEIID: L.i .,.r., n.. .. [.y' • ,.,mrr..�.m... C� •...•rr«.e..a. 40 de lot E7 E0 • FL - MATERIALS BOARD Callaway FINISHES �i